In addition to designing local marketing for Foodco Muffin Break and Jamaica Blue NZ franchisees, I also work with the NZ marketing dept on the creative for national campaigns and promotions. Been getting my gif on this week and having some fun with the recent kids meal promo ‘Catch the Muffin Man!’ and Easter.
This year Muffin Break NZ also wanted to drive more focus to their breakfast range, and ability to produce these items quickly. I was tasked with the logo design and campaign creative which was considered very successful, generating breakfast items increases for the month of March by 42%!
Earlier in the year, the New Seasons of New Zealand campaign focused Muffin Break NZ's food range on seasonal, local and fresh produce - this saw muffins and other products themed according to what was in season, this too drove great results.
The logo I designed was used across social media with stunning food imagery, and supporting POS around the stores.
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